I'm Joshua Pozos

I’m an obsessive project maker based in Benito Juárez, Mexico City.

For more than a decade I’ve moved between digital marketing and full-stack development, helping brands, authors, and teams in Mexico, Canada, the US, and Israel ship products that are fast, understandable, and hard to kill.

Now my focus is on my own long-lived projects — opinionated tools that start as personal experiments and grow into systems others can rely on, usually somewhere between engineering, product, and technical marketing.

📍 Benito Juárez, Mexico City

What I'm Building Now

MyMenuSpotlight

A SaaS product for restaurants and cafés: QR menus, landing pages, and lightweight analytics in one place.

MuseumsMexico

A long-term project to map and connect museums across Mexico, with routes, favorites, and a playful layer of gamification.

Sitemancer

A small lab where I experiment with technical SEO, local presence, and growth strategies for small businesses.

Timemancer

Tools for monitoring and keeping services alive without turning it into a full-time job.

Fast Facts

  • 6 reptiles under my care.
  • ~8,800 steps a day on average.
  • Actively studying English, French, and Russian.
  • I read 1–2 books a month — novels, tech, whatever catches my curiosity.
  • A soft spot for Pride & Prejudice (2005). 3 rewatchings every month — no shame.
  • Currently studying a Bachelor’s degree in Computer Systems Engineering (in progress).
  • Most of my long-term projects hide the same quiet motto somewhere inside them: “Arcadia Shall Flourish”.
  • Following a multi-year Coursera roadmap in AI & ML — from Python and classic machine learning to deep learning, AI engineering, agents, RAG, and data engineering.

Beyond Code

I’m not interested in shipping features for the sake of it.

I care about systems that stay alive, about stories that turn into products, and about building things that make life a little less heavy for the people who touch them.

I carry scars, stubborn dreams, and a patience forged in debt, doubt, and starting over more times than I’d like to admit.

Some of that leaks into the projects I build.

My Philosophy

"I want freedom, and I’m willing to accept every consequence that comes with it."

I don’t want a life organized around other people’s calendars.

I want time to build, to learn, to walk, to read, to enjoy the people I love — and room to have fun in the process.

Work, for me, is a tool to buy that kind of freedom, not a stage to perform on.

Every decision has a cost. I prefer to pay mine consciously: if something fails, I’d rather it be the result of my own choices than of drifting along.

I try to follow a few simple lines:

  • Build assets, not only hours sold.

  • Protect time and health as seriously as money.

  • Create things that are useful, but also genuinely enjoyable to make.

  • Accept consequences without excuses.

All of this points to a long-term, quiet project I call Arcadia:
a future where life is lighter for the people around me.

Arcadia Shall Flourish.

How I Think About Work

I like projects where:

- There's a clear purpose beyond "we need a website".
- People respect time — their own and everyone else's.
- We can write things down, not just talk about them.
- We're allowed to iterate instead of pretending to get it perfect on day one.

I enjoy simplifying complexity without dumbing it down, and I care a lot about performance, accessibility, and clear content.

Where I've Worked

MuseumsMexico Aug 2025 – Present
Mexico
Product Maker

  • Shipped a nationwide museum-discovery platform for Mexico using Next.js 15 (App Router), TypeScript, React, Sanity CMS, Neon Postgres, and Vercel.

  • Indexed more than 1,600 museums with structured content: descriptions, locations, categories, and practical visitor details.

  • Implemented user accounts with the ability to save favorites, build and manage custom routes, and share routes via deep links and messaging apps like WhatsApp.

  • Built a route builder that allows users to plan multi-stop museum visits and open them directly in Google Maps through deep-linking.

  • Designed an editorial workflow combining Sanity CMS with AI-assisted content generation for articles, guides, and museum highlights.

  • Connected the platform to AWS S3/CloudFront for media delivery and set up SEO modules including FAQ/PAA content, structured data, and search engine instrumentation.

MyMenuSpotlight Jun 2025 – Present
Mexico
Product Maker

  • Designed and built MyMenuSpotlight, a SaaS platform for restaurants and cafés that centralizes their digital presence: marketing website, interactive digital menu, and a hub that connects all key business touchpoints.

  • Implemented a fully customizable homepage with image galleries and brand customization so each restaurant can reflect its own visual identity.

  • Developed a digital menu management system with QR codes, detailed dish descriptions, and easy updates for items, prices, and promotions.

  • Built a centralized hub for important links (delivery platforms, social media, reservations), plus flexible reservation forms with configurable notifications.

  • Implemented SEO and AEO (Answer Engine Optimization) features, including schema markup, to increase search engine and AI-overview visibility for restaurants.

  • Ensured fully responsive design and smooth UX on all devices, with easy content management for non-technical users and custom branding (colors, logos, imagery).

  • Architected the platform using Next.js, React, TypeScript, Tailwind CSS, Sanity CMS, PostgreSQL, Stripe, and Clerk, combining modern frontend tooling with a stable backend and payments/auth infrastructure.

  • Integrated online ordering platforms and Google Maps to streamline discovery and ordering flows from a single entry point.

Divelement Dec 2021 – Present
Austin, TX (remote)
Full-Stack Developer

  • Led the migration of WordPress sites to modern architectures using Gatsby/Next.js and headless CMS solutions such as Contentful and Sanity, significantly improving site performance and scalability.

  • Developed advanced user interfaces with React.js, Next.js, Gatsby, and Astro, focusing on user experience, accessibility, and maintainability.

  • Implemented automated UI testing with Cypress, ensuring high-quality releases and reducing manual QA efforts.

  • Designed and built a custom backoffice platform for managing and reviewing potential clients collected from web forms, streamlining lead management for sales and marketing teams.

  • Maintained and refactored legacy code for platforms built on WordPress, ensuring stability, resolving bugs, and supporting ongoing business operations.

  • Created multiple websites by translating Figma designs into high-quality Next.js code, building reusable section components and designing custom schemas in Sanity CMS. Enabled users to easily create new pages, select which section components to use, and define their display order, making sites highly customizable and user-friendly.

  • Developed internationalized websites using Next.js and next-intl, implementing i18n best practices on the frontend and designing Sanity CMS schemas that allow users to add and manage content in both English and Spanish.

  • Engineered an AWS S3 migration pipeline for WordPress media libraries: authored server-side scripts that (1) audit existing assets, (2) upload only missing files to the S3 bucket, (3) rewrite database URLs to point at the new CDN paths, and (4) remove migrated files from the local server—slashing storage costs and accelerating page-load times.

  • Deliver ongoing maintenance and feature enhancements for Webflow sites, building pixel-perfect updates and custom API integrations (e.g., Zapier webhooks, Zoom scheduling, bespoke REST endpoints) that extend functionality without sacrificing performance or SEO.

  • Developing a multi-tenant SaaS platform with Laravel, Inertia.js, and React: separating a global "master" database from client-specific databases, enforcing tenant isolation, and laying the groundwork for scalable and secure growth.

PlopCraft Nov 2020 – Nov 2021
Mexico City
CTO

  • Developed high-performance websites using React.js and Next.js, applying JAMstack principles to enhance speed, security, and SEO.

  • Built a custom CRM with Next.js, GraphQL, and MongoDB Atlas, integrating Mailchimp API for automated marketing campaigns and lead management.

  • Implemented an ecommerce solution in Next.js, with a Firebase-based CMS and Stripe payment gateway, enabling efficient product management and secure transactions.

CTO

  • Management and optimization of campaigns in Facebook Ads.

  • Management and optimization of campaigns in Google Ads.

  • Fix and help with Magento issues and Facebook Pixel event integration.

  • Fix Doppler problems with emails.

  • Improvements in the SEO of different ecommerce.

Nueva Web Oct 2020 – Nov 2021
Mexico City
JAMstack Developer

  • Developed an insurance quote website in Next.js, integrating a lead management system with Firebase to improve client tracking and conversion.

  • Integrated Mailgun for automated email notifications and communications, enhancing user engagement and operational efficiency.

Marketing Specialist

  • Facebook Ads campaign management and optimization.

    • Brand awareness campaigns.

    • Traffic campaigns.

    • Engagement campaigns.

    • Event attendance campaigns.

    • Lead generation campaigns.

  • Google Ads campaign management and optimization.

    • Search Network campaigns.

    • Display Network campaigns.

    • Remarketing campaigns.

  • Local marketing management and optimization.

    • Google My Business account creation and setup.

    • Keyword research based on local search intent.

  • Marketing tools.

    • Installation and setup of Google Tag Manager.

    • Installation and setup of Google Analytics.

    • Installation and setup of Hotjar.

    • Installation and setup of Facebook chatbots.

    • Installation and setup of Facebook Pixel.

    • Connection with Google Merchant Center.

    • Creation of dashboards in Google Data Studio.

    • Google My Business setup and management.

Sy Energy Sep 2020 – Aug 2021
Mexico City
React Developer

  • Developed a web application in Next.js for energy operations management, optimizing data visualization and user workflows.

  • Maintained and enhanced a mobile application built with React Native, improving stability and user experience for end users.

Levadura Jul 2017 – Aug 2020
Nuevo León, Mexico
JAMstack Developer

  • Developed websites and web applications with Next.js, implementing user authentication with Firebase to ensure data security.

  • Built a backend payment processor in Express, integrating Stripe API for secure and reliable transactions.

  • Implemented headless CMS solutions, using Next.js for the frontend and WordPress as the backend, enabling flexible and efficient content management.

Marketing Specialist

  • LinkedIn Ads campaign management and optimization.

    • Sponsored content campaigns

    • Lead generation campaigns

  • Facebook Ads campaign management and optimization.

    • Brand awareness campaigns

    • Traffic campaigns

    • Engagement campaigns

    • Event attendance campaigns

    • Lead generation campaigns

  • Google Ads campaign management and optimization.

    • Search Network campaigns

    • Display Network campaigns

    • Remarketing campaigns

  • Local marketing management and optimization.

    • Google My Business account creation and setup

    • Local search intent keyword research

  • Marketing tools. Google Tag Manager installation and configuration

    • Google Analytics installation and configuration

    • Hotjar installation and configuration

    • Facebook chatbot installation and configuration

    • Facebook Pixel installation and configuration

    • Connection to Google Merchant Center

    • Dashboard creation in Google Data Studio

    • Google My Business setup and management

Frontend Ninja Jun 2017 – Nov 2019
Mexico City
Front End Developer

  • Developed responsive websites using the Bootstrap framework and WordPress, ensuring cross-platform compatibility and consistent user experience.

  • Collaborated on the development of web application views in Laravel, optimizing data presentation and user interaction.

  • Implemented ecommerce solutions in Next.js, with a Firebase CMS and Stripe payment gateway, facilitating product management and online sales.

Marketing Specialist

  • Management and optimization of campaigns in Facebook Ads.  

    • Brand Awareness Campaigns  

    • Engagement Campaigns  

    • Lead Generation Campaigns  

  • Management and optimization of campaigns in Google Ads.  

    • Search Network Campaigns  

    • Display Network Campaigns  

    • Shopping Campaigns  

    • Remarketing Campaigns  

  • Marketing Tools.  

    • Installation and configuration of Google Tag Manager  

    • Installation and configuration of Google Analytics  

    • Hotjar installation and configuration  

    • Facebook Pixel installation and configuration  

    • Connection with Google Merchant Center  

    • Dashboard configuration with Google DataStudio  

Hyperlogics Solutions Beyond Jan 2017 – Jun 2017
Mexico City
Social Media Marketing

  • Campaign management in Google AdWords.

  • Campaign management in Facebook Ads.

  • Web behavior analytics (Analytics, Hotjar).

  • SEO OnPage Strategies.

  • Website AdSense Ads Optimization.

Technologies & Tools I Use

  • Frontend Frameworks: Next.js, Astro, Gatsby, React Native
  • Frontend Libraries: React.js
  • Programming Languages: TypeScript, JavaScript, Python, PHP
  • Styling Frameworks: Tailwind, Styled Components, Chakra UI
  • Content Management Systems: Sanity CMS, Contentful, WordPress, Prismic CMS, Shopify
  • Developer Tools: Docker, ESLint, Prettier
  • Testing Tools: Cypress, Jest, Puppeteer, PestPHP, Storybook
  • Marketing & Analytics: Zapier, Hotjar, GA4, GTM
  • Backend Frameworks: Node.js, Express, Laravel
  • Databases & ORMs: Firebase, MongoDB Atlas, PostgreSQL, Neon database, Prisma
  • State Management: Redux, Zustand
  • Authentication: Clerk auth
  • E-commerce APIs: Stripe API, Shopify Storefront API